About LOVMS

Fine-looking jewelry, made for real life

LOVMS started with a simple idea: sparkle shouldn't live in a drawer waiting for a special occasion. We design rings, necklaces, bracelets and earrings you can wear to work, out to dinner and everywhere in between, at prices that make everyday wear feel easy.

What we believe

Honest materials

Every piece is built on solid 925 sterling silver and set with lab-created moissanite. We name our materials plainly on every product page. When a piece is gold plated, we say so. When a piece comes with a stone certificate, we say that too. If it doesn't say so, it doesn't have one.

Fair prices

We sell directly through lovms.com, with no wholesalers, department-store markups or middlemen. That's how we can offer moissanite set in sterling silver at prices that make sense.

Made to be worn

We design for daily life. That means comfortable bands, secure settings and clasps that are easy to use, plus pieces that stack, layer and mix well with what you already own.

What we make

  • For her: everyday bands, solitaire and halo rings, tennis bracelets, pendants and studs designed for stacking and gifting.
  • For him: Cuban link and tennis chains, pendants, bracelets and rings with presence and shine.

Our materials

  • 925 sterling silver: 92.5% silver, alloyed with other metals for strength. It's the base metal of every LOVMS piece.
  • Lab-created moissanite: a gemstone in its own right, known for its brilliance and hardness. It is not a diamond, and we always label it as moissanite.
  • Gold plating: used on select styles over sterling silver, and always labeled. Plating can wear over time with regular use.

Learn more in Material & Care and Moissanite vs. Diamond.

From our studio to your door

Pieces are packed and shipped from our fulfillment partner in Shenzhen, China. US orders ship with import duties prepaid (DDP), so there's nothing extra to pay at delivery. Most US orders arrive 3–6 business days after dispatch.

Who we are

LOVMS is operated by ONEFIRELED LLC, a Colorado limited liability company. Have a question about a piece, an order or a gift? Email support@lovms.com or contact us. A real person will reply within 1–2 business days.

Sterling silver findings and moissanite stones on a jewelry design table

925 sterling silver, set with moissanite

LOVMS is a jewelry house operated by ONEFIRELED LLC in Boulder, Colorado. We design and produce women's and men's pieces in 925 sterling silver, set with moissanite. The collection is developed as one continuous line rather than as seasonal drops, so that a piece acquired now can be worn alongside one acquired years later without discord.

This page sets out who we are, how we work, and what you can expect from a LOVMS piece.

The house

Materials and making

925 sterling silver

Sterling silver is an alloy of 92.5 percent fine silver and 7.5 percent other metals, principally copper. The proportion is what gives the metal its working balance: soft enough to be formed and set by hand, firm enough to hold a setting and a polished edge over years of wear.

Every silver component in a LOVMS piece is marked as 925. Silver darkens with exposure to air and moisture; this is a property of the metal, not a fault. A soft cloth restores the surface, and the patina that settles into recessed detail is part of how the piece ages.

Moissanite

Moissanite is a lab-created gemstone with a high refractive index and considerable hardness, which suits it to daily wear in rings, pendants, and earrings. It is produced rather than mined, so its supply is consistent and its characteristics can be assessed piece by piece.

We select stones for cut and clarity before setting. Each stone is described by its cut, color, and approximate carat weight in the product detail, so the specification is stated plainly rather than implied.

Care

Store silver away from direct light and humidity, ideally in the pouch or box provided. Remove pieces before swimming, bathing, or applying lotions and perfumes. Clean with a soft, dry cloth; avoid abrasive polishes and ultrasonic cleaners on set stones.

Design approach

Restraint as a method

Our design approach begins with subtraction. A form is drawn, then reduced until only the lines that carry it remain. Settings are kept low and legible; metal is left plain where ornament would compete with the stone.

Three principles guide the work:

What we hold to

  • Proportion over ornament. Scale and balance are resolved before any detail is added.
  • Honest materials. Silver is described as silver, moissanite as moissanite, and stated weights are approximate by nature.
  • Continuity. Women's and men's lines share the same vocabulary of forms, so pieces read as a family rather than as separate collections.

The result is quiet by intention: pieces intended to be worn daily, recognized on close inspection, and left unremarked from across a room.

Company

ONEFIRELED LLC

LOVMS is operated by ONEFIRELED LLC, a Colorado limited liability company based in Boulder, Colorado, United States. The company is responsible for the design, sourcing, and fulfillment of every LOVMS order.

For questions about a piece, an order, or a material specification, write to us through the contact page. We answer in writing and in detail.